Who's Using Amazon Web Services? [2020 Update] | Contino

Who’s Utilizing Amazon Net Companies? [2020 Update] | Contino

Who’s utilizing AWS? Who’re the largest AWS customers and what sort of workloads are they utilizing AWS for?

This is a spoiler: If you happen to’re taking a look at AWS for enterprise-level deployment, you could have loads of firm, and in case your enterprise is already utilizing AWS, you are in excellent firm certainly.

(You may as well try who’s utilizing Microsoft Azure and who’s utilizing Google Cloud Platform!).

What Is Amazon Net Companies (AWS)?

Amazon Net Companies (AWS) is the world’s main cloud computing service supplier. It has grown to be essentially the most worthwhile arm of the behemoth that’s Amazon, and companies around the globe have grown to know and belief Amazon as their most popular cloud service supplier.

Again in 2004, Amazon launched Easy Queue Service (SQS) as the primary constructing block that might change into AWS. Two years later in 2006, they launched Amazon Easy Storage Service (S3), their seminal cloud service storage answer, and Elastic Compute Cloud (EC2) permitting companies to construct purposes totally within the cloud.

Immediately this record of providers has expanded to a whole bunch of various merchandise. These embrace providers for containers, customer support, storage, identification administration, robotics, VR and AR, IoT, databases, and even quantum computing. You’re onerous pressed to search out an issue that AWS doesn’t have a first-party answer for.

A New Strategy to Do IT Infrastructure

The uptake of cloud providers is rising exponentially. By paying away the undifferentiated heavy lifting in working IT infrastructure at scale, you possibly can focus your corporation on what makes you distinctive and supplies enterprise worth. The homogenisation of infrastructure additionally implies that tooling always evolves to speed up the velocity of technical supply throughout your organisation.

As AWS continues to broaden, providers are constructed to natively interoperate permitting you to design and construct clean, end-to-end IT options on your organisation. And with the continuous growth and funding into AWS providers and choices, you possibly can relaxation assured that they are going to be there to assist you with tomorrow’s issues, not simply right now’s.

Why Select AWS?

AWS is the very best identified, and most generally used, cloud providers platform in the marketplace. Organisations flip to AWS for his or her second-to-none product suite, increasing world presence and their sterling repute for innovation and reliability.

A core AWS precept is “Security is Job Zero”, and true to that they supply all of the instruments that you must handle your property, regardless of how massive you scale. This, coupled with value administration options, and choices which assist present suggestions to safe and optimise your infrastructure, permit you to ship sooner, safer and cheaper than is feasible together with your on-premise infrastructure, or with different cloud suppliers.

A Have a look at AWS Customers

In keeping with Amazon, the variety of energetic AWS customers exceeds 1,000,000.

Whereas small and mid-size corporations make up nearly all of that consumer base, current polls by non-public consulting corporations counsel that enterprise-scale customers make up a minimum of 10% of that complete.

AWS Clients: The Final Listing

Whether or not it’s know-how giants, tv networks, banks, meals producers or governments, many alternative organisations are utilizing AWS to develop, deploy and host purposes.

Listed here are the names which might be on file publicly as utilizing AWS:

Aon, Adobe, Airbnb, Alcatel-Lucent, AOL, Acquia, AdRoll, AEG, Alert Logic, Autodesk, Bitdefender, BMW, British Fuel, Baidu, Bristol-Myers Squibb, Canon, Capital One, Channel 4, Chef, Citrix, Coinbase, Comcast, Coursera, Disney, Docker, Dow Jones, European House Company, ESPN, Expedia, Monetary Occasions, FINRA, Normal Electrical, GoSquared, Guardian Information & Media, Harvard Medical College, Hearst Company, Hitachi, HTC, IMDb, Worldwide Centre for Radio Astronomy Analysis, Worldwide Civil Aviation Group, ITV, iZettle, Johnson & Johnson, JustGiving, JWT, Kaplan, Kellogg’s, Lamborghini, Lonely Planet, Lyft, Made.com, McDonalds, NASA, NASDAQ OMX, Nationwide Rail Enquiries, Nationwide Belief, Netflix, Information Worldwide, Information UK, Nokia, Nordstrom, Novartis, Pfizer, Philips, Pinterest, Quantas, Reddit, Sage, Samsung, SAP, Schneider Electrical, Scribd, Securitas Direct, Siemens, Slack, Sony, SoundCloud, Spotify, Sq. Enix, Tata Motors, The Climate Firm, Twitch, Turner Broadcasting,Ticketmaster, Time Inc., Trainline, Ubisoft, UCAS, Unilever, US Division of State, USDA Meals and Vitamin Service, UK Ministry of Justice, Vodafone Italy, WeTransfer, WIX, Xiaomi, Yelp, Zynga and Zillow.

The Large Spenders

Clearly, AWS is the cloud computing platform of alternative for companies throughout a spread of industries. However who’re the largest, and the way a lot cash are they spending on these providers?

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In keeping with Intricately, the highest ten AWS customers stylish on EC2 month-to-month spend are:

  1. Netflix: $19 million
  2. Twitch: $15 million
  3. LinkedIn: $13 million
  4. Fb: $11 million
  5. Turner Broadcasting: $10 million
  6. BBC: $9 million
  7. Baidu: $9 million
  8. ESPN: $8 million
  9. Adobe: $8 million
  10. Twitter: $7 million

Placing AWS to Use

Now that you’ve got a greater understanding of the several types of AWS clients, you’re in all probability questioning how they really use the platform? Listed here are a couple of examples:

Netflix Pushes AWS to its Limits

Amongst enterprises, Netflix was essentially the most outstanding early consumer of AWS, adopting it in 2009.

In keeping with an article in Enterprise Insider from January 2016, Netflix positioned huge calls for on the sources out there to AWS on the time, usually pushing the service to its limits and past. The continued strain from Netflix, mixed with Amazon’s willingness to enhance its service and meet its clients’ necessities, pushed AWS to become the total, enterprise-scale built-in set of providers that it’s right now.

All in: the Large Dedication

By mid-2015, Netflix had gone ‘all-in’, closing the last of its major data centres and moving all of its IT operations to AWS. Other enterprises have also gone all-in with AWS, including Intuit, Hertz, and Time, Inc. These companies have demonstrated their willingness to trust AWS with their entire IT operations, including transactions, customer databases, and the rest of the information infrastructure on which they depend. This level of commitment and trust on the part of long-established (and often very conservative) enterprises speaks volumes about the ability of AWS to meet the needs of enterprise-level clients.

According to Amazon, Netflix uses more than 100,000 server instances on AWS for “nearly all its computing and storage needs.” This includes databases, analytics, recommendation engines and video transcoding.

Speaking about the firm’s use of Amazon Kinesis Streams, Senior Software program Engineer John Bennett stated it “processes a number of terabytes of log knowledge every day and that “occasions present up in our analytics in seconds”. He added: “We can discover and respond to issues in real time, ensuring high availability and a great customer experience.”

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A Few AWS Case Studies

Let’s have a closer look at some of AWS’s biggest clients:


Unilever North America, the U.S. branch of the venerable global-scale manufacturer of food, household, and other consumer products, found that its time-to-market (crucial in the consumer goods industry) was being held back by the lack of standardised technology among its on-premises IT facilities and websites.

Unilever conducted an exhaustive review of the available cloud-based options, and finally chose to migrate to AWS, using a full range of AWS services to support 1,700 digital marketing web properties on a worldwide basis.

For Unilever, the advantages include increased speed of rollout for a website (now two days, rather than the pre-AWS average of two weeks), and the increased speed at which changes to a site or a marketing campaign can be made. Unilever also uses AWS for comprehensive backup and disaster recovery, and for rapid deployment of standardised infrastructure.

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GE Oil & Gas

The oil and gas division of General Electric has migrated 350+ applications to AWS, cutting the average cost of ownership by over 50%, according to their own estimate. For GE, the cloud migration process is ongoing, with constant review of on-premises applications and services to see which ones are the best candidates for transfer to the cloud.

The ability to monitor the use of cloud-based applications is important to GE’s IT team, since it allows them to accurately gauge expenses and savings, to determine when services should be active (and thus billable), and when they should be turned off.

AWS’ capacity for handling large amounts of data is important to GE as well. The oil and gas division needs to be able to process enormous volumes of mission-critical automated pipeline inspection data. It is using AWS technology to store and transport the data, and for data analysis and processing, saving time and improving the quality of the results.


The Kellogg Company, or Kellogg’s, a familiar breakfast-table name, is a company with a long history (founded in 1888), with worldwide operations. For Kellogg’s (as is the case throughout the breakfast-cereal industry), product promotions are all-important.

The Kellogg company had been relying on an on-premises database for modelling marketing campaigns and analysing promotion and sales data, but the system, which could run no more than a single simulation per day, was no longer able to keep up with the company’s needs.

As a replacement, Kellogg’s chose a SAP promotion planning and simulation application. At the same time, they chose to run the SAP application on AWS, rather than on-premises. The decision to migrate to AWS was motivated by a number of factors, including speed and overall capacity. (The system handles 16 TB of weekly sales data, with several dozen marketing simulations on a weekly basis.) AWS also offered high availability, reduced cost, and flexibility in IT planning. The combination of SAP and AWS (with its support for SAP software) has given Kellogg’s a significant advantage in a very competitive market.


Like many other large businesses operating on a global scale, energy giant Shell has taken steps to protect itself from the rising threat of cyber attacks. In particular, the Netherlands-headquartered firm decided to look at ways it could improve its security information and event management solution.

To stay ahead of cyber criminals, Shell required the ability to run detailed analysis of trends over time and continually spot vulnerabilities through a cyberthreat hunting function. The challenge? Its SIEM solution just didn’t have the capacity to perform these critical functionalities.

Using around 100 EC2 instances and Splunk Enterprise Security applications, the firm has implemented a much more powerful cyber security solution for analysing real-time and historical data. This means Shell can protect itself from current and emerging cyber threats. According to Shell CyberDefence manager Oskar Brink, the firm is “finding more than twice as many events that could have resulted in security incidents and breaches”.


As cloud and cell applied sciences proceed to dominate the enterprise panorama, a number of corporations are shifting away from bodily knowledge centres in seek for extra sustainable and environment friendly alternate options.

Journey comparability web site Expedia is a wonderful instance, having unveiled plans to maneuver 80% of mission-critical purposes to the cloud by AWS. The agency determined to do that after discovering that the principle purpose for individuals leaving its web site was because of error pages. Expedia wished clients to get round its web sites rapidly and with out operating into any points.

Utilizing a spread of AWS options, Expedia claims that it has change into extra resilient, has the power to develop new purposes sooner and may save hundreds of thousands within the course of. Magesh Chandramouli, Principal Architect, stated: “By using AWS, I’m not bound by throughput limitations or CPU capacity. When I think of AWS, freedom is the first word that comes to mind”.

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It’s not simply lengthy established corporations utilizing AWS to run their compute property. Airbnb, a group rental market for property house owners and travellers, lists greater than 7 million lodging and is a long-time consumer of AWS.

Catering for hundreds of thousands of shoppers globally, the agency has continued to spend money on AWS options because it has grown quickly prior to now few years. At present, it has 200 Amazon Elastic Compute Cloud situations to handle its core software, memcache and search servers; Elastic Load Balancing for dealing with incoming visitors between these servers; Amazon Elastic MapReduce for processing and disseminating knowledge; Amazon Easy Storage Service for backups and static recordsdata; and Amazon CloudWatch.

Since implementing these options, Airbnb takes the view that it’s higher outfitted for future development and may lower your expenses throughout its operations. Tobi Knaup, an engineer at Airbnb, stated: “Because of AWS, there has always been an easy answer (in terms of time required and cost) to scale our site.”


On the subject of any facet of its enterprise, Apple is fairly secretive. However based on a 2019 report by CNBC, it occurs to be one of many largest spenders on AWS providers. Folks accustomed to the setup instructed the American broadcaster that the Cupertino-based agency spends over $30 million per 30 days on Amazon cloud computing providers.

The iPhone maker hasn’t confirmed these claims, however with rising demand for web providers comparable to iCloud and Apple Music, it is smart that the agency would want a complete cloud answer. CNBC factors out that Apple has labored with different cloud suppliers, together with Google and Microsoft, prior to now.

Did You Know?

By now, it is best to have a greater understanding of who makes use of AWS and the way. Nevertheless, what else units AWS aside? Listed here are some fascinating statistics in regards to the cloud platform.


Since launching in 2006, AWS has expanded exponentially, with Statistica stating that web gross sales have been $25.5 billion in 2019; a major development in comparison with the $17.5 billion it made a yr earlier than. 


In fact, AWS wouldn’t be capable of obtain such spectacular revenues if it weren’t for a rising buyer base. AWS claims to serve “millions of customers”, which embrace “fastest-growing startups, largest enterprise and leading government agencies”. In 2016, ArsTechnica reported that AWS had greater than 1,000,000 customers. 

Builders are an necessary demographic for AWS. In keeping with Statistica, 26.6% of software program builders used AWS providers final yr. In the meantime, 19% of related gadgets ran on AWS in 2019.

Companies, Areas and Companions

On the subject of the product itself, AWS at present supplies “175 featured services from data centres globally”. The agency operates knowledge centres throughout the US, Canada, France, Germany, Eire, the UK, India, Japan, Singapore, South Korea, Sweden and Brazil, in addition to one unique area for the US Authorities and two areas for Chinese language clients. AWS additionally operates a big associate community, which is comprised of over 8,000 companies that may assist clients implement and construct purposes on the platform.

Market Share

Clearly, AWS has achieved some massive milestones lately. However what different statistics ought to you already know? Figures from Statistica present that AWS at present has a market share of 47.8% within the Infrastructure-as-a-Service sector, together with a share of 25.2% within the Platform-as-a-Service enviornment. 

Contino’s 2020 analysis report The State of the Public Cloud within the Enterprise reveals {that a} whopping 64% of enterprises (who’re within the cloud in some capability) use AWS.

The AWS Alternative

For a lot of totally different organisations, using AWS is evidently widespread. Nevertheless it’s not simply fascinating to see corporations of various industries implementing Amazon’s cloud instruments.

They’re additionally utilizing it for various use circumstances, whether or not it’s mitigating cyber safety threats or creating sooner web sites. The chance right here is big. What nice issues will you obtain with AWS?

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