Find out how to Add Google Analytics to WordPress: A Newbie’s Information

How to Add Google Analytics to WordPress: A Beginner’s Guide

Are you in search of a manner to enhance your WordPress web site’s efficiency? Why don’t you attempt utilizing Google Analytics? On this article, we’ll uncover the performance of this instrument and all of the perks you’ll be able to anticipate from utilizing it. To prime it off, we’ll additionally clarify the way to add Google Analytics to your WordPress web site.

Video Tutorial

When you want studying, try the directions beneath.

Find out how to Join Google Analytics

Earlier than you’ll be able to add Google Analytics to WordPress website, it’s worthwhile to enroll first. To not fear, the method is kind of easy and solely requires a Google account.

Try the steps to signing up for Google Analytics beneath:

  1. When you haven’t logged into your Google account or just don’t have one but, navigate to the registration web page.Register for a Google account
  2. Now, go to Google Analytics, click on on the Arrange at no cost button to start out the method.
  3. On the Create Account web page, enter your account title, set your Account Information Sharing Settings, after which click on Subsequent.
  4. Within the following part choose the way you wish to measure your website. Click on on the Internet possibility, then proceed to the following web page.
  5. Enter your web site particulars (i.e., title, URL, trade class, time zone, and many others.) within the third part. When you’re completed, click on on the Create button.
  6. Google Analytics will then current its Phrases of Service. Tick all the required packing containers, then click on the I Settle for button.
  7. That’s it! You have got efficiently created a Google Analytics account.

Find out how to Set up Google Analytics on WordPress

There are two strategies to put in Google Analytics onto your WordPress website. The primary is by utilizing a plugin and the second is doing it manually. Test it out beneath.

Including With the Official WordPress Plugin

When you don’t wish to mess along with your theme, you should use a third-party plugin to do the job for you. Not solely is it simpler, however it reduces the chance of messing up the code.

Try this text to discover ways to set up a WordPress plugin.

Since there are a ton of nice Google Analytics plugins to select from, we took the freedom to create a information utilizing among the best plugin choices available on the market — MonsterInsights.

Supporting over two million customers and counting, MonsterInsights is a strong Google Analytics dashboard plugin for all your advertising wants. The plugin’s greatest benefit lies in its means to create personalized stories primarily based in your selection of parameters.

When you solely want the essential options of an online analytics instrument, MonsterInsights affords a free Lite model. Do you have to want extra choices, you’ll be able to improve to the Plus model at a beginning worth of $99.50 per 12 months and is a good selection for small companies. Nevertheless, extra choices can be found do you have to want it.

Right here’s the way to add Google Analytics with MonsterInsights:

  1. Out of your WordPress dashboard, navigate to Plugins -> Add New.
  2. Seek for Google Analytics Dashboard Plugin for WordPress by MonsterInsights plugin. Obtain and activate it.
    Downloading the MonsterInsights plugin for WordPress
  3. Return to your WordPress dashboard. A brand new Insights possibility ought to pop up.
  4. Scroll down a bit and also you’ll see Launch the Wizard! button. Click on on it. Observe the directions to finish your preliminary setup. That is the place you’ll want to attach MonsterInsights to your Google Analytics account.
    Connecting MonterInsights with your Google Analytics account
  5. Proceed following the directions and filling within the mandatory info. As soon as all the pieces is finished, you’ll see the End Setup & Exit Wizard button.
  6. Congratulations, you could have accomplished the mixing course of! You may go to Insights -> Experiences to see your website’s efficiency.

Including Google Analytics to WordPress Manually

When you could have signed up your Google Analytics account, it’s worthwhile to get a monitoring code and place in in your web site.

So as to add the Google Analytics code to the features.php file, it’s worthwhile to have a toddler theme put in. How so? Other than being comparatively simpler to change, the kid theme preserves all of the adjustments you’ve made even whenever you replace the mother or father theme.

You may try this text to be taught extra about it.

Getting Google Analytics Monitoring Code

After you accomplished the signup course of, the service will redirect you to the world the place you’ll be able to receive the Google Analytics code. Nevertheless, if you wish to retrace the steps, right here’s the way to get your monitoring code manually:

  1. Log into your Google Analytics account, then navigate to the Admin menu on the underside left.
  2. Click on on the Monitoring Data menu. Then, click on on the Monitoring Code submenu.
  3. You need to now be capable to see your Monitoring ID and World Website Tag. Save each of those codes as we’ll want them later.

Google Analytics Tracking Code page that will be used to add Google Analytics to your WordPress website manually
When you’ve obtained the monitoring code, you’ll be able to navigate to your WordPress to start the configuration steps.

1. features.php Code

There are a few methods so as to add Google Analytics to WordPress utilizing the code snippet.

The primary location the place you’ll be able to add the Google Analytics monitoring code is the features.php file. You create a brand new perform that incorporates the code snippet.

NOTE: For precautionary causes, it’s finest to create a backup copy of the file earlier than you modify it.

  1. In your WordPress dashboard, navigate to the Theme Editor part underneath the Look menu.
  2. Open the Theme Capabilities(features.php) file from the best column.
  3. Add the next code snippet to the file. Don’t neglect to exchange the Monitoring ID with your personal.
add_action('wp_head','my_analytics', 20);
perform my_analytics() {

  1. When you’re completed, click on on the Replace File button to save lots of the adjustments.

2. header.php Code

You can too add the Google Analytics monitoring code to the Theme Header (header.php) file.

  1. Navigate to the Theme Editor as soon as once more.
  2. Open the Theme Header (header.php) file on the best column.
    Editing the header.php file using the WordPress Theme Editor
  3. Paste the code snippet within the header space or, extra particularly, above the tag.
  4. When you’re completed, click on on the Replace File button to save lots of the adjustments.

Google Tag Supervisor

One other technique you should use with Google Analytics and WordPress is Google’s Tag Supervisor. That is used to extend your agility. Which means you'll be able to replace your personal tags for conversion monitoring, have a look at website analytics, and extra.

Simply add or change your tags as you please, or embrace third-party tags for net and cell apps. One of the best half is, you'll be able to replace or add extra scripts from the Tag Supervisor consumer interface as an alternative of in WordPress.

Google Tag Manager for WordPress

After signing up, obtain the Tag Supervisor WordPress plugin. In your WordPress website, go to Plugins -> Add New -> seek for Google Tag Supervisor -> Activate.

As soon as that's full you have to to enter your Google Tag ID into the plugin. To do that go to your Tag Supervisor website and click on on Admin. Right here one can find an ID beginning with GTM, copy it for now.

Code for Google tag manager and wordpress

Then in your WordPress website go to Settings -> Google Tag Supervisor, and paste it into the Google Tag Supervisor ID field.

options for setting up google tag manager for wordpress

What's Google Analytics?

Google Analytics is likely one of the hottest net analytics instruments available on the market. This Google-powered free service can provide you worthwhile information concerning web site visitors and viewers habits. Thus, you get to make data-driven selections to plan the expansion of your website far forward.

If you wish to be taught extra about Google Analytics join free Analytics Academy Programs. These embrace learners, superior, for energy customers, and extra.

Why is Google Analytics Essential?

Typically, whenever you begin a weblog, your predominant objective is to get extra followers and extra visitors. Google Analytics is likely one of the methods that may make it easier to try this.

Listed here are 4 the reason why it's best to think about the choice so as to add Google Analytics to your WordPress website:

  • Acquire insights into your viewers. See who visits your web site and the place your viewers is situated. You can too see what customers are doing and the way lengthy they keep in your website. By segmenting your viewers, you’ll get to develop a enterprise development plan in a calculated method.
  • Optimize your advertising methods. Having insights into your market segments will make it simpler so that you can create the best advertising marketing campaign selections with a view to obtain optimum outcomes.
  • Keep high quality content material. Because the instrument means that you can see which pages and hyperlinks obtain a lot of the clicks, you'll be able to craft higher content material to supply to your viewers’s wants and preferences.
  • Determine essentially the most lively time. Posting time is likely one of the most essential components that may have an effect on your web site’s visitors. As soon as you recognize these peak instances, you'll be able to alter your posting time accordingly.


Google Analytics is a strong free net analytics instrument that collects essential info concerning your net efficiency and audience. By gaining net analytics insights, you get to make data-driven selections to develop your WordPress web site in essentially the most environment friendly manner.

There are two methods so as to add Google Analytics in WordPress website:

  • Utilizing a WordPress Google Analytics plugin — we extremely advocate utilizing MonsterInsights for this job.
  • Including it manually — including a code snippet together with the monitoring code to features.php or header.php file.

We hope you discovered this information helpful on the way to add Google Analytics to WordPress. In case you have any extra questions, be happy to depart a remark down beneath.


Domantas leads the content material and search engine optimisation groups ahead with recent concepts and out of the field approaches. Armed with in depth search engine optimisation and advertising information, he goals to unfold the phrase of Hostinger to each nook of the world. Throughout his free time, Domantas likes to hone his net growth abilities and journey to unique locations.

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