Construct an eCommerce Web site – Step by Step Information (2020)

A lot of folks dream of entrepreneurship, however earlier than the web, truly beginning a enterprise was a tough prospect. Now, constructing an eCommerce internet site and promoting items on-line is inside attain for anybody with the time and gumption. 

Constructing a enterprise of any kind is figure. Arising along with your product thought, and sourcing or creating your items is a giant early step you’ll need to sort out. However the work of internet site constructing itself can probably be finished inside a day or two. 

Even should you’ve by no means constructed a web site earlier than, the instruments now accessible guarantee anybody can create a web-based keep with ease. By the tip of this submit you’ll know the best way to discover a good product and area of interest to your keep, the best way to construct out your website, and the approaches you may take to generate gross sales.

Earlier than we bounce into the how, let’s check out the why.

Why You Ought to Promote Merchandise On a Web site

Earlier than anybody should purchase a product from you, they want a option to uncover your model and the items you’re promoting. For manufacturers that solely promote items by means of a storefront, that limits the variety of folks that may find out about you to start with, a lot much less come to your keep to make a purchase order. 

That was already true earlier than the coronavirus pandemic began, however is rather more the case now that prospects sheltering in place have shifted virtually all their purchasing to on-line. In the event you don’t begin an eCommerce internet site, there’s an enormous market you miss out on.

In the event you’ve been hesitant to promote items on-line, listed below are a number of good causes establishing a web-based keep is a good suggestion.

1. Folks spend cash on-line.

Folks in the USA spent $602 billion on-line in 2019. And that was earlier than the Coronavirus modified everybody’s purchasing habits. Within the first month after the pandemic began, eCommerce gross sales grew by 49%. Any enterprise proprietor that stays offline is lacking out on their piece of these income.  

Whereas some customers nonetheless desire the expertise of shopping for garments in a keep and can eagerly get again to doing so when it’s protected to, many desire to skip the journey and do their purchasing from a pc display or cell machine. 

In case your opponents make their gadgets accessible on-line and also you don’t, you’ll lose that enterprise.

2. An eCommerce internet site prices lower than a storefront.

Working a storefront requires paying:

  •       Hire for the area
  •       The paychecks of employees that man the shop throughout enterprise hours
  •       Correct licensing and permits
  •       Utility payments
  •       Furnishings and {decorations}
  •       Constructing upkeep
  •       Cleansing provides
  •       Promoting provides like a point-of-sale (POS) system and money registers

All of that provides as much as loads of bills – and most of them are ongoing.

Promoting items on a web site, alternatively, cuts out most of these prices. You’ll nonetheless must pay for issues like hosting and advertising. And you should still want to rent some employees, relying on the dimensions of the eCommerce keep you run, however the prices are general extra manageable and simple to plan for.

3. On-line purchasing supplies comfort and security.

Even at instances when going to a keep in individual is protected, whenever you’re drained, busy, sick, or simply feeling just a little lazy – you in all probability don’t wish to spend time driving someplace and searching a keep for the gadgets you wish to purchase. And for many individuals who reside with disabilities, a visit to the shop is a tough endeavor. 

By comparability, searching an eCommerce website on-line and making choices is less complicated, quicker, and requires rather a lot much less vitality. Individuals are extra more likely to spend their cash when it doesn’t really feel like work to take action.

On-line purchasing isn’t 100% easy – however it’s fairly shut.  If you promote your items by means of an eCommerce internet site, you take away loads of the obstacles to purchasing that exist with a bodily keep.

85% of individuals flip to Google for product discovery and purchasing. 

With out an eCommerce internet site, your items haven’t any likelihood of displaying up when potential prospects begin searching for what you promote on-line.

However when each product you promote is listed on a web page in your eCommerce website, all of them shall be listed by Google. That’s step one to your items displaying up in search outcomes.

If you’d like these product pages to point out up on the primary web page of Google, that requires an funding in search engine marketing greatest practices. However earlier than you may even begin eager about that, you want an eCommerce internet site to your items.

5. The expansion in cell means folks can purchase from wherever.

Cell buying developments present that over 1 / 4 of all eCommerce purchases now happen on cell gadgets.

Cell purchasing makes it potential for folks to make purchases on the precise second they resolve they need one thing. Whether or not they’re on the sofa watching TV, strolling by means of the park, or lounging on the seaside – in the event that they consider one thing they need, they’ll make the acquisition proper then.

That creates extra alternatives for gross sales. You don’t face the danger of a possible buyer deciding they need an merchandise you promote, solely to neglect about it by the point they get dwelling to their pc. That’s good to your prospects, and it’s good to your backside line.

In order that’s the why. Now it’s time to leap into the how of constructing your eCommerce keep!

Earlier than You Construct Out Your eCommerce Retailer

Earlier than you begin the method of constructing your eCommerce keep there are some foundational belongings you want first. To begin, you want a site identify and hosting plan. With out these, there’s no option to even have a reside eCommerce internet site.

There are dozens of various suppliers and companies you need to use to safe a site identify and internet hosting, and you’ll both buy them collectively or individually. If that is your first time constructing a web site, the best plan of action is buying them collectively from the identical supplier. This minimizes the variety of technical duties it’s essential to full and quickens the method of getting your website on-line.

In the event you’re searching for the quickest and most beginner-friendly option to safe a site identify and internet hosting, then take into account buying them each proper right here at HostGator. Simply choose your hosting bundle and add a site identify to your order earlier than you take a look at.

select ecommerce hosting plan with hostgator

You may not be prepared to call your keep and buy a site identify simply but, so be happy to return to this part later when you’ve provide you with the proper internet site identify for your online business.  

What You Must Construct an eCommerce Web site

Constructing an eCommerce internet site shall be just a little totally different than creating a typical internet site or beginning a weblog. Past securing a site identify and internet hosting you’ll additionally want to think about instruments and software program for processing funds, together with truly creating and manufacturing your items.

Right here’s a fast rundown of what’s required to construct a web site from scratch for an eCommerce keep:

  • A website identify
  • A hosting supplier
  • An built-in fee processor
  • A platform or device to construct your keep
  • Preliminary capital to create your items
  • Packaging for product transport

Whereas constructing an eCommerce keep is less expensive and simpler than constructing a storefront, it does nonetheless require some upfront capital and work. Be sure you work out a funds that is sensible to your targets. 

Constructing an eCommerce Web site the Simple Approach

Constructing an eCommerce internet site is much like the method of constructing different web sites, besides that it must be set as much as promote bodily or digital items. You need to anticipate a bit extra work upfront to get your internet site prepared. 

Right here’s the method of discovering your market, discovering out what you’re going to promote, and at last constructing out your keep.

1. Market Analysis and Discovering Your Area of interest

Earlier than you begin your eCommerce enterprise, you want a bodily product to promote. However you positively don’t wish to put the work into constructing a web-based keep solely to seek out out that nobody needs to purchase what you’re promoting.

To keep away from this destiny, spend time upfront discovering the correct market and items to promote. You would possibly already know precisely what you wish to promote. But when not, no worries, this submit will stroll you thru the method of conducting market analysis for a small enterprise.

Ideally, you wish to uncover a urgent want within the market and fill it along with your product.

A method to make sure that you’ll begin promoting items proper out of the gate is to align your self with items which are at the moment trending. By getting right into a trending area of interest on the proper time, you may journey the wave within the short-term and long-term.

Nevertheless, you don’t wish to hop right into a trending market when it’s on the decline. As a substitute, you wish to discover a product or a distinct segment for items which are rising in reputation.

There are tons of various instruments you need to use to identify trending items and niches, however listed below are a few of the most typical.

  • Google Developments: This Google device means that you can look into the previous and way forward for sure product key phrases. By utilizing the information this device supplies, you’ll have the ability to see if a market is rising or waning in reputation.
  • TrendHunter: This website showcases loads of totally different niches and items which are at the moment trending throughout the globe. Plus, there’s a nifty filter that allows you to kind by totally different industries.
  • Instagram influencers: In the event you spend time on Instagram, then you definitely in all probability comply with a number of influencers who commonly promote items. The probabilities are fairly excessive that the items they promote are likely to promote nicely and may recommend a viable area of interest.

Align With Your Ardour

Hopefully, the sources above will factor you towards a handful of items or potential niches to think about. To slim down that record even additional, do some self-evaluation. You’ll discover it a lot simpler to maintain momentum along with your keep should you truly care about what you’re promoting.

Contemplate the next questions to find out in case you have what it takes to maintain your self within the area of interest:

  • Do you care in regards to the market you’ve chosen?
  • Do you may have any pre-existing data you may depend on?
  • Are you able to see your self working on this area for five years or extra?
  • Do you care in regards to the folks that you just’re serving?

Discover What’s Presently Promoting

When you’ve narrowed down your record of potential items and niches to a bunch you truly care about, go one step additional and validate your concepts within the market. The simplest methods to do that are utilizing the Amazon product market and a key phrase analysis device.

First, head over to the Amazon bestseller record within the product class of your selection. Then, spend a while digging by means of the items to see what sorts of issues persons are truly shopping for. Search for product multiples and dig by means of the opinions to see if there are any evident points with the present items.

Second, head over to the device Ubersuggest. This can be a free key phrase analysis device that gives a lot of actionable key phrase records. Enter your goal key phrase, and also you’ll obtain an inventory of associated key phrases and their search quantity. This can make it easier to decide the general dimension of the market and perhaps even provide you with a number of concepts of items you may promote.

2. Getting Able to Promote

Earlier than you decide on the product you wish to promote there are a number of extra concerns to take into consideration.

First, be certain that the product is gentle sufficient that it’s simple to ship. Except you select a dropshipping enterprise mannequin, throughout the early days of your eCommerce keep, you’ll be dealing with a lot of the packaging and transport your self. Sticking with items that don’t weigh a lot is not going to solely make your life simpler, however you’ll have the ability to preserve higher product margins, which could be essential within the early days of your keep.

Lastly, take into account making a prototype to your product. Which means beginning with a pattern of the product you take into consideration which you could check out available in the market. In the event you’re constructing a brand new product, you in all probability gained’t make it excellent on the primary time. Prototyping provides you room to iterate and enhance based mostly on suggestions—earlier than you make an enormous funding in stock. This can make it easier to get to market quicker and construct a greater product over time.

3. Selecting Your eCommerce Platform

When the time comes to decide on the platform to your eCommerce keep you’re going to have loads of totally different choices at your disposal. For first-time eCommerce entrepreneurs, a few of the hottest choices incorporate:

  • WordPress/WooCommerce
  • Magento
  • Web site Builders


WordPress is the preferred content material administration system (CMS) on the earth, and for good purpose. It’s comparatively simple to make use of (though nonetheless requires a studying curve for newcomers), however is each highly effective and versatile due to the huge library of plugins accessible. To construct an eCommerce internet site on WordPress, you’ll want to decide on an eCommerce plugin to offer the right performance.

The preferred possibility is WooCommerce, which is free and powered by the crew that owns WordPress. Which means you’ll by no means have to fret about compatibility points, and may depend on entry to loads of appropriate themes and add-ons. WooCommerce will stroll you thru the method of getting your on-line keep arrange, so it’s principally a matter of following the steps within the plugin’s setup wizard.

build exactly the ecommerce website you want with woocommerce

Fascinated about constructing your on-line keep utilizing WooCommerce? Learn our information.


Magento is one other common eCommerce CMS, however one which requires extra ability and data. The tradeoff is that it may be extra highly effective and provide you with extra choices for customizing and constructing out performance inside your eCommerce keep. However except you’re a fairly expert developer or prepared to rent somebody that’s, it should take much more work to study and use. 

Web site builders

For a lot of new eCommerce house owners, the best possibility by far is utilizing a web site builder that features eCommerce choices. Most internet site builders are designed with newcomers high of thoughts, so anybody ought to have the ability to put a web site collectively shortly and simply.

So long as you select a web site builder that helps eCommerce, you must also have the ability to simply add product pages that incorporate pictures, primary search engine marketing fields, a product description, and stock standing data. HostGator’s internet site builder contains all these choices, plus eCommerce potential included in all of our plans. Merely improve your plan to incorporate extra items as your keep grows.

4. Select Parts to Embrace on Your eCommerce Web site

Earlier than you get to constructing, take a while to think about what functionalities you need your internet site to have and the best way to greatest manage it.

Set up Your eCommerce Web site Primarily based On How Folks Store.

One of many first steps to organizing an eCommerce internet site is determining what pages and classes to incorporate. You’ll clearly desire a dwelling web page and pages for every of your totally different items. However how will you manage all these product pages so that folks can discover what they’re searching for?

Take into consideration how your potential prospects are more likely to store and browse and construct out the positioning structure that makes essentially the most sense based mostly on that.

For instance, should you promote pet meals and provides, you would possibly manage your internet site based mostly on the kind of pet your guests have (canine, cat, fish, mouse, and many others.) with subcategories beneath every for product sorts (toys, treats, meals, and many others.). Anybody visiting the positioning can fairly shortly determine the best way to slim down their search based mostly on their specific wants.  And by visiting a web page that teams loads of comparable items collectively, they’ll browse all of the canine treats or cat toys accessible and decide the one they most need.

A lot of your guests shall be content material to browse the positioning to seek out gadgets they like, however some will know precisely what they’re searching for. A search bar provides them a option to get on to the web page they want and is, subsequently, a type of options that each eCommerce website ought to have.

Embrace Evaluations.

Over half of normal web shoppers say they learn opinions virtually each time they store on-line. buyer opinions has develop into an everyday a part of the buying course of.By together with a evaluation function in your internet site, you give your prospects a option to hear straight from one another – which is extra highly effective than what you may inform them.

Enabling opinions from third events exhibits your prospects you’re assured that your items can stand as much as prospects’ sincere suggestions. And if the opinions are optimistic (which they need to be in case your items are strong), they’ll enhance your gross sales.

As an additional advantage, opinions may help you achieve helpful suggestions in regards to the items you provide and the service expertise your prospects have. You could possibly decide up some ideas that make it easier to enhance your eCommerce enterprise outcomes over time.

For instance, at HostGator, we function opinions on a devoted web page on our website:

Have a Shopping Cart.

Your ideal customer isn’t going to see one item they like and go straight to the purchase process. They’ll spend some time browsing and choosing several items they want.

A shopping cart is another standard feature of eCommerce stores because it allows visitors to save the items they want to purchase while they continue browsing, and then go through the purchasing process once for all of them.

And for visitors that add items to a shopping cart but don’t buy right away, you can follow up with a reminder email to your customers to help nudge them back to the site toward a purchase.

Include Wish List Functionality.

Including wish list functionality accomplishes a few different things:

  • It gives people an easy place to point friends and family in the lead up to a gift-giving event – a situation people regularly make purchases for.
  • For people who prefer to do research before they buy a product, it gives them a chance to save the items they like for possible future purchase.
  • For anyone avoiding impulse buys for budgetary reasons, they can mark now the things they want to come back for later.

Giving people a way to use your website to create a list of items they want creates a few opportunities where those items are more likely to become future sales.

5. Building Your eCommerce Website

The step-by-step details of building your eCommerce site will vary based on the platform you choose. But in each case, creating product pages that effectively highlight the items you’re selling is the most important part. 

Creating an eCommerce Site in Gator

If you’re building your website using the Gator Website Builder, start by making sure you have a plan that enables as many products as you expect to include. After you’ve walked through the initial steps to build the basics of your website—something our smart builder makes super fast and easy—you’ll have the option to set up your online store.

The website builder will walk you through this part as well, including prompts to set up your payment method and shipping options. With that done, you can get to work on adding products. 

Choose Products in the Menu on the left side of the page when in the online store. If you have a list of products stored in a file, you can import them here. Or you can edd each one manually by choosing the Create a new product button.  

create a brand new product in gator internet site builder

This opens a page that includes all the relevant fields you’ll need to fill in for each product. That includes your product name, image, price, description, inventory status, and any product options like size and color (under Variants).

add product particulars in gator internet site builder for bodily or digital product

After you’ve added Products within the online store, you can edit the pages to look how you’d like within the main website editor. Once you have a design in place you like for the page, you can make adding each new product easier by clicking the dots to the right of the product in the list, and selecting Copy.    

use same product page design by clicking copy in gator website builder

Creating an eCommerce Website in WordPress

If you choose to use WordPress to build your eCommerce site, you have a lot of different eCommerce themes and plugins you can choose from. WooCommerce is the most popular option and offers a setup wizard that takes you through each step of the process. 

woocommerce wizard keep setup

The setup wizard includes a step for adding your product information. And as with the Gator website builder, it provides all the main fields you’ll want to fill in.

add new product with woocommerce

In both cases, the eCommerce functionality of the tools will help you keep your website up to date with your product inventory. And they provide an intuitive and secure checkout process for your customers.

6. Launching Your Store and Selling Products

If you’ve done everything above, then congratulations, you’re just about ready to launch your store. However, it’s important not to launch your store before it’s fully polished. After all, you only have one chance to make a first impression.

Spend some time double-checking every page on your site for typos, broken links, or other things that don’t work. You’ll also want to run through a few sample purchases to make sure the checkout process works smoothly.

Now that you’ve learned to create a website to sell products, it’s time to launch your store and start selling!

Marketing Your eCommerce Website

The internet is vast, and you have a lot of competition. If you don’t make an effort to get your website in front of people, they’re unlikely to find you at all, much less buy from you. To be successful, you need to invest in marketing your eCommerce store to the world. Here are a few of the most common eCommerce marketing methods:

1. Content Marketing

Content marketing is a valuable marketing tactic for building up your website’s search engine optimization (SEO) authority, attracting more relevant traffic to your site, and building trust with your target audience. Content marketing requires a considerable investment in time and money, but it’s a good way to grow the online influence of your business.

Content marketing can take a number of different forms:

  • Blog posts – A blog is usually the go-to starting place for content marketing. Regularly publishing high-value blog posts about topics important to your audience is a great way to raise your profile and demonstrate your trustworthiness. 
  • Longform content – Longform content like in-depth guides or ebooks can be published to your website as a way to build up SEO, or placed behind a form as a lead generation tactic. If you create something valuable enough that your audience is willing to give you their address in return for it, that’s a good way to build up your email list and identify potential customers.  
e book kind for lead technology
  • Videos – In the age of YouTube, video content is one of the main ways many consumers like to get their information. You can create video tutorials or educational videos on topics your audience cares about. 
youtube video content material to advertise ecommerce website
  • Audio content – In the past few years, podcasts have become a huge part of how people consume information. But they’re still largely underused by brands. Consider if your audience is the podcast-listening type, and whether you can provide value to them in an audio format.
  • Visual content – Visual content formats like infographics and high-quality graphics can be a way to either supplement your written content, or provide value on their own. 
content material advertising on instagram

Content marketing doesn’t deliver immediate results, but if you care about the long game, it’s a good way to build up an audience of followers who care about your brand. And over time, it will strengthen how visible you are in your field and in the search engines. 

Here are a few great resources on building a content marketing strategy from scratch:

2. Social Media Marketing

Social media can be a great way to increase brand awareness while driving traffic back to your eCommerce site. For eCommerce businesses, some of the best channels to grow your audience and promote your products are Instagram, Twitter, Facebook, and Pinterest.

Instagram and Pinterest are image-driven platforms, so they align well with selling products. Instagram will give you a way to showcase your product and demonstrate how it’s commonly used. And Pinterest gives you the opportunity to create and share content that’s related to your niche and drive targeted traffic back to your site.  

pinterest outcomes

Twitter and Facebook are better for growing your community and promoting your content. You can use them to tap into the community that’s talking about your industry, connect with influencers in the space, and directly reach your audience. You can also get a lot out of community-building tools like Facebook groups and Twitter chats. 

In addition, you can monitor social channels to stay on top of what people are saying about your products. Negative tweets are useful for learning how to improve your products. And positive ones are powerful social proof. 

Get the guide: HostGator Web Pros break down everything you need to know about Facebook and Instagram Stories for your online business. Read now!

3. Influencer Marketing

Influencer marketing has been used to build some wildly successful eCommerce stores. It’s the process of reaching out to influencers (most often on social media channels like Instagram) and having them promote your brand and products to their audience.

You have the option of doing paid shoutouts, but you might also be able to find accounts who will mention you for free in exchange for your product. Influencer marketing plays on the idea that these people have already built a loyal following, so your product gains exposure and trustworthiness by association. 

If you’re interested in exploring this further, then check out the resources below:

4. SEO

Search engine optimization is the collection of tactics that increase your website’s authority according to the factors valued by search engine algorithms. If that definition sounds a bit technical, it just means that SEO is how you increase your chances of showing up on the first page of Google (and Bing and Yahoo, but mostly Google).

SEO consists of doing a few main things:

  • Keyword researchAll of SEO is based on targeting the specific keywords you want to rank for, so this is an important step to start with. Use SEO tools to learn what terms your audience is commonly searching for. 
  • On-site optimizationThis step includes making sure your website works on all the important technical levels, like loading quickly. It also means ensuring that each page is optimized for your chosen keyword.  
  • Content marketing – Content marketing involves creating a lot of great content that keeps your website fresh, useful, and gives you the chance to target more keywords. For all those reasons, it helps with SEO.
  • Link buildingThe search engine algorithms see links as a measure of how valuable other people see your website. As such, they’re an important ranking factor. Link building involves encouraging other websites to link back to yours.

For some good starting guides on SEO, read:

5. Email marketing

Email marketing is arguably the best way to turn website visits into relationships. Every consumer that opts into your email list is telling you they want to hear from you. It’s an invitation to keep the relationship going, which is a big deal!

Email marketing gives you a good way to keep driving traffic back to your site by promoting new content and sharing company announcements. And it gives you a loyal audience to promote special deals to. For eCommerce stores, earning new customers is definitely important. But getting those customers to come back again and again is how you really build a sustainable business.

For more information on how to use email marketing to grow your business, check out:

6. PPC advertising

All of the marketing tactics we’ve described so far are useful, but require a significant amount of time and work before you start seeing results. They’re all about playing the long game. If you want to start driving traffic to your website sooner rather than later, adding paid advertising methods to your list will help with that.

Pay-per-click (PPC) advertising describes any marketing you do on platforms that charge for ads based on how often people click on them, rather than how many times they’re shown. Most of the ads you see on Google employ this model, as do most social media platforms. 

ppc outcomes for ecommerce web sites

With PPC advertising you can set your budget, target the audiences and keywords most relevant to you, and design your ads with copy and images most likely to appeal to your ideal customer. And PPC campaigns produce a lot of data, which helps you learn what your customers respond to and improve your marketing efforts over time.

To learn more about using PPC advertising in your marketing mix, read more here:

Building Your eCommerce Website

Creating an eCommerce business takes ambition, time, work, and a little bit of startup capital. The most important step is deciding to get started. You’re not going to get everything right your first go around. Be willing to experiment, fail, and keep moving forward. That’s the path to successful entrepreneurship.

This post packs a lot of information to help you get started in planning and building your eCommerce business. But it’s a big topic. To do a deeper dive into tips and best practices for becoming an eCommerce entrepreneur, check out our ebook on how to start an online store

Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.

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