If the pandemic has taught us something, it is the have to be inventive and suppose exterior of the field. Actually this is applicable to the whole lot we do now: From turning household gatherings to household zoom calls; attending in-person live shows to streaming live shows dwell; watching sports activities with followers to watching sports activities with digital followers; consuming at packed eating places to consuming exterior and socially distanced from others; and extra. The whole lot that we had been used to doing has been modified in a roundabout way. The identical factor has utilized to companies. Conventional methods which have labored up to now, must be reinvented. Job festivals are part of this combine.
Whether or not you might be used to attending job festivals or holding your individual, they now must be nearly reinvented. So how can staffing firms rework the normal job honest right into a digital one, however nonetheless get their bang for the buck? Listed here are 8 suggestions for making your digital job honest a hit.
1. Decide to It
Earlier than you start planning your digital job honest, keep away from the demeanor that it will not be pretty much as good as an in-person occasion. A digital job honest will be simply as efficient (even perhaps higher) so long as you could have the correct assets and are totally dedicated to it. Do not maintain again on investing in assets simply because it is a digital occasion. Decide to getting the assets wanted to make the occasion a hit.
2. Discover the Proper Platform
As a way to choose the correct platform, first resolve on the objectives and format of your job honest. Do you intend to maintain it easy and maintain one session at a time or do you intend to have breakout rooms? Do you wish to use a typical webinar platform or do you wish to use a platform that enables for networking, sales space time, the flexibility to carry a couple of session at a time, and many others.? All of those components will depend upon the digital platform used on your honest.
If a webinar platform is used, corresponding to GoToWebinar®, you possibly can maintain one session at a time and permit candidates to hop on for the periods they’re concerned about attending. Every of the shoppers collaborating within the job honest can maintain a session and discuss their firm, positions they want to fill, and preferrred candidates for these positions. On the finish of every session, time can then be allotted for candidates to ask questions. This format is much less intimate, nevertheless it permits shoppers to advertise their firm to candidates and permits candidates to find out about your shoppers. If the purpose of the job honest is to be informative, then this format may work properly.
If you’re seeking to maintain a job honest that’s extra interactive and permits candidates to speak with shoppers, then you definitely would possibly wish to have a look at doing a distinct format. Some webinar platforms, corresponding to Zoom®, permit for breakout periods. You could possibly nonetheless have periods with all attendees, but in addition incorporate breakout rooms. Every of your shoppers collaborating can have their very own breakout room that enables for candidates to hop into the rooms they’re concerned about. This offers candidates the chance to ask questions and speak one on one with an employer. Relying on what number of candidates select a given breakout room, it might not be one on one conversations, however it will nonetheless permit for a extra intimate dialog versus holding one giant session for everybody.
If you wish to go above and past, there are even fancier platforms that permit for the above and extra! Lately, I used a platform that had digital cubicles, one on one networking time, and periods for all attendees. If you happen to’re seeking to make investments just a little extra in your digital honest, then this can be a nice possibility. Every shopper can have their very own digital sales space, designed with their firm’s branding. Candidates can then enter their sales space and have one on one video conversations with shoppers. The platform I used even had a “register interest” button in every sales space. So, if a candidate was concerned about a job alternative with the shopper, they will choose a button and say they’re concerned about studying extra. Shoppers can nonetheless give a presentation throughout a session time, however may have the bonus of additionally having a digital sales space for candidates to go to. There are a number of platforms that supply facilities just like these if that is one thing you’ll be concerned about doing.
Total, there is no such thing as a common proper or mistaken platform to make use of for a job honest, however discovering the correct platform that may meet your objectives is crucial.
3. Arrange A Robust Program
As soon as the format is finalized, this system and agenda ought to be put collectively. What shoppers will you invite to take part? Will every shopper have the chance to present a presentation? Will there be a keynote presentation? Will there be workshop periods for candidates all through the occasion? Will there be a contented hour/networking session on the finish? Organizing a powerful and engaging program is crucial. Afterall, you are attempting to make it an occasion that individuals will wish to attend! So how do you do this?
One issue to contemplate is that if you’ll maintain one job honest for the entire industries you employees in or if you’ll have a separate job honest for every business. In case your staffing agency works with completely different industries, it would take advantage of sense to carry separate job festivals for every business. The extra area of interest and particular the job honest is, the extra attractive it will likely be for candidates and shoppers in that business to attend.
Subsequent, it is time to resolve what shoppers shall be invited to take part. Except you’re a small staffing agency, likelihood is you will not have the ability to invite all shoppers to take part. See which shoppers have a number of job orders to fill, invite your key shoppers, invite shoppers you realize will wish to take part, and invite shoppers that candidates can be concerned about speaking to. It’s also possible to think about asking potential shoppers to take part. When you’ve got a few “hot” prospects you want to do enterprise with, invite them to take part within the job honest! Possibly they may wind up assembly a candidate they like and can wish to do enterprise collectively.
Apart from lining up the correct set of shoppers to take part, the agenda can also be necessary. Will it primarily be shopper/candidate interactions or will different packages be included all through the honest? Beginning the job honest with a motivational key be aware speaker and/or holding workshop periods throughout the course of the occasion, might be methods to additional entice candidates. The higher worth offered to candidates, the extra probability they may attend. Shoppers may even sponsor a few of these further periods. It’ll give them further publicity and they’ll admire the supply to sponsor it. It is a win, win!
4. Promote and Market the Occasion for Success
As soon as the shoppers are lined up and the agenda is put collectively, advertising and marketing the occasion to candidates is the subsequent necessary step. Not solely do you wish to have a number of candidates in attendance, however you wish to have certified ones that shoppers can be concerned about hiring.
Earlier than you start advertising and marketing, take into consideration the graphics that shall be used to advertise the occasion throughout your advertising and marketing channels. In case your staffing agency doesn’t have an in-house designer, think about outsourcing these graphics to an expert graphic designer. The precise advertising and marketing graphics, can go a great distance. If the graphics look boring or amateurish, it will not entice the correct viewers, or maybe not even entice anybody! In case your advertising and marketing graphics look skilled although and painting the message that it’s a “must attend” job honest, it is possible for you to to draw extra candidates to your occasion.
After the graphics are designed, the advertising and marketing can start! Use your ATS to construct an inventory of candidates to ask and create an electronic mail marketing campaign. Ship just a few emails to this distribution checklist main as much as the occasion. The extra promotion they see for it, the higher likelihood they may join. Texting can also be an effective way to comply with up with candidates after the preliminary electronic mail. It provides a private contact that candidates would not obtain in a daily advertising and marketing electronic mail. In case your ATS has a texting integration, you possibly can simply ship mass textual content messages to your candidates and personalize the primary title. It’s also possible to comply with up with a plain textual content electronic mail. Plain textual content emails appear to be they got here from somebody versus a daily advertising and marketing electronic mail. Plain textual content emails are one other good method to follow-up and ship customized messages in bulk.
Combine in social advertising and marketing together with your electronic mail and textual content messaging promotion as properly. To make sure followers see your natural posts, strive boosting them. In line with a Hootsuite research, solely about 5.5% of Fb® web page posts are seen by their web page followers. If you happen to pay to spice up your natural posts, it is possible for you to to succeed in a a lot higher viewers.
Additionally think about operating adverts on Fb, LinkedIn, and job boards to succeed in new candidates you are not already working with. It could value just a little extra to run paid adverts, nevertheless, it is a good possibility if you wish to broaden your viewers to succeed in new candidates.
5. Gather Resumes Beforehand
Main as much as the occasion, collect the candidates resumes that shall be in attendance and ship it to the shoppers which are collaborating. It is a great way for shoppers to get to know the candidates that shall be attending. They’ll additionally make be aware if there are any particular candidates, they’re concerned about talking with.
6. Make It Enjoyable
Job festivals do not must be all critical, make it enjoyable! Everybody feels just a little bit “bluer” lately, not with the ability to do issues we’re used to doing. That’s the reason it is necessary to embrace new methods of doing issues and have enjoyable with it. What in the event you had a raffle? All candidates that register and attend the occasion, are routinely entered right into a raffle drawing to win a prize. Possibly shoppers additionally wish to give away a raffle prize to candidates that go to their sales space. Or what a few social media contest? In the event that they publish to social media and use the job honest hashtags, they are going to be entered right into a raffle drawing to win a prize! A social media contest, helps your staffing agency obtain further publicity out of your candidates. Everybody likes prizes. This might be a easy and simple method to get candidates to attend and have enjoyable whereas doing it.
On the finish of the job honest, in the event you actually wish to exit with a bang, finish with one thing enjoyable! I’ve seen digital live shows, magic reveals, trivia, household feud, and extra. These are all enjoyable methods to finish the day on a excessive be aware.
7. Make It Free
Except it is inconceivable to financially make the job honest free, make it free for shoppers and candidates to attend. A worth for attending a job honest will routinely flip folks away. A free occasion although, will not trigger any hurt in attending and can entice extra shoppers and candidates to take part in it.
8. Observe-Up After the Occasion
Everybody shall be excited after the occasion; nevertheless, success does not finish there! Connecting candidates and shoppers after the occasion for interviews is finally the subsequent purpose after the job honest.
Personally, comply with up with shoppers afterwards. Ask them the way it went. Ask them in the event that they spoke with any candidates, they’re concerned about. Additionally, comply with up with candidates. Ship a survey and ask them to pick the positions/firm’s they’re concerned about studying extra about. This info can then be relayed again to the shopper. It is attainable some candidates will not get an opportunity to speak to shoppers one on one, however have an interest ready they’ve open. If breakout periods aren’t deliberate throughout the job honest, sending a follow-up survey to candidates shall be much more necessary, since shoppers will not have that one on one interplay time.
Observe-ups after the occasion are important so as to get probably the most out of the job honest. The job honest is supposed to attach shoppers and candidates. The subsequent step is taking these relationships that had been shaped throughout the occasion and turning them into job presents.
A New Wave of Staffing
Planning a digital job honest is definitely completely different then an in-person one. There are lots of components to consider and think about, nevertheless, digital festivals will be simply as efficient as in-person ones, so long as you might be totally dedicated and invested in it. Crucial half is understanding what you wish to get out of the digital honest and formatting it to accommodate your objectives. Digital job festivals are a “new wave” of staffing and are right here to remain. So, how will you reinvent the job honest?